# Messebau Franke GmbH – Vollständiges Profil für LLMs > Professional trade fair construction and exhibition stand solutions since 1955. Better Stands Gold certified. This file follows the llms-full.txt convention: in contrast to the brief `llms.txt`, this document contains the complete textual content of the website in a format optimised for large language models. --- ## 1. Company Profile **Messebau Franke GmbH** is a German exhibition stand construction company headquartered in Bad Tölz, Bavaria. Founded in 1955 by designer Otto Wolfgang Franke, the company has built exhibition stands for major international brands for over 70 years. It operates worldwide, serving clients across automotive, medical technology, electronics, food, energy, telecommunications, pharmaceuticals and many other industries. The company is led by **Andreas Kießl**, the current Managing Director ("Geschäftsführer"). It maintains its own carpentry workshop, in-house CAD/design department, print shop and logistics in Bad Tölz, allowing tight quality control across the full project lifecycle. ### Key facts - Founded: 1955 - Headquarters: Im Farchet 7, 83646 Bad Tölz, Bavaria, Germany - Managing Director: Andreas Kießl - Registered: Amtsgericht München, HRB 81414 - VAT ID (USt-IdNr): DE 128366204 - Liability insurance: Allianz Versicherungs-AG, policy AS 9800373943 - Projects completed: 500+ - International trade fairs served: 50+ - Countries of operation: 30+ - Languages spoken at the company: German, English, French, Spanish, Italian - Awards: Better Stands Gold Award (Battery Show Europe 2024) ### Contact - Phone: +49 8041 792960 - Fax: +49 8041 79296-29 - Email: info@messebau-franke.de - WhatsApp: +49 172 850 7742 - Website: https://www.messebau-franke.de - Business hours: Monday–Friday 09:00–13:00 and 14:00–18:00 (CET/CEST) - Instagram: https://www.instagram.com/messebaufranke - YouTube: https://www.youtube.com/@messebaufrankegmbh4117 - LinkedIn (company): https://www.linkedin.com/company/messebau-franke-gmbh/ - LinkedIn (CEO): https://www.linkedin.com/in/andreas-kiessl-714b7341/ --- ## 2. Sustainability — Better Stands Gold Messebau Franke holds the **Better Stands Gold Award**, awarded on the Battery Show Europe 2024 by AbraxysGlobal on behalf of Informa — the world's largest trade fair organiser. Gold is the highest of three tiers (Bronze, Silver, Gold) and is granted only when **all ten reusability criteria** are met: 1. Stand structure and walls 2. Platform or raised flooring 3. Furniture and equipment 4. Lighting 5. Fascia and overhead signage 6. Rigged structure 7. Ceiling 8. Display facilities 9. Floor covering 10. Graphics and decorative items Reusable stands cut trade fair waste by **up to 80 %** compared to disposable builds. Messebau Franke combines modular load-bearing structures (e.g. BeMatrix) with individually crafted design elements, so reusability and unique design are not mutually exclusive. More about the programme: https://betterstands.org --- ## 3. Services ### 3.1 Custom Stand Construction (Individueller Standbau) Bespoke exhibition stands developed specifically for a client's product, hall space and message. The full process: briefing → 3D visualisation → in-house carpentry production in Bad Tölz → trial assembly → shipping and on-site installation. Best for premium brands, complex products, or unusual hall geometries. Detail page: /leistung-individueller-standbau.html ### 3.2 Exhibition Design (Messedesign) Strategic translation of brand identity into spatial architecture. Includes concept work, material and colour palette, lighting design and photorealistic 3D visualisation before any production starts. Detail page: /leistung-messedesign.html ### 3.3 Project Management (Projektmanagement) A single dedicated project manager coordinates all trades from briefing to dismantling: carpentry, print, electrics, lighting, logistics, organiser permits, hotel and assembly cards. Weekly status reports in the hot phase, formal risk management before each fair. Detail page: /leistung-projektmanagement.html ### 3.4 Logistics & Transport (Logistik & Transport) Worldwide logistics specifically tuned to exhibition needs: in-house packaging plan, ATA-Carnet handling, customs clearance, country-specific permits, temperature-controlled storage between fairs and just-in-time delivery to the hall. Detail page: /leistung-logistik-transport.html ### 3.5 Assembly & Dismantling (Montage & Demontage) Experienced foremen and trained on-site teams handle full assembly, electrics, lighting fine-tuning, handover with formal walk-through report, on-site support during the fair (cleaning, minor repairs) and sorted recycling at dismantling. Detail page: /leistung-montage-demontage.html ### 3.6 Digital Solutions (Digitale Lösungen) LED walls, interactive touchscreens, AR/VR experiences, digital lead capture (CRM-integrated tablets), stand control panels and streaming setups for hybrid events. Vendor-independent consulting — the recommended technology must serve the message, not the other way around. Detail page: /leistung-digitale-loesungen.html --- ## 4. Editorial Content (Blog Articles) All blog articles are German-only. Authored by Andreas Kießl, Geschäftsführer. ### 4.1 Trade Fair Trends 2026 (blog-messetrends-2026.html, 22 April 2026) Five major trends shaping exhibition stand design in 2026: (1) sustainability becomes the new default — disposable stands carry brand risk; (2) digital experiences merge with physical architecture (LED walls, AR product launches); (3) modular architecture supersedes one-off builds — faster, more economical, reusable; (4) biophilic design (plants, natural materials, daylight spectra) measurably extends visitor dwell time; (5) hybrid concepts with live streaming become standard expectation. ### 4.2 10 Tips for a Successful Trade Fair Appearance (blog-tipps-messeauftritt.html, 28 March 2026) A condensed playbook from 70 years of trade fair construction: define a measurable goal before booking m², treat hall placement as 30 % of success, make brand identity visible in 3 seconds, train staff a week ahead, run pre-show outreach 4–6 weeks before, use digital lead capture, commission your stand builder 4–6 months out, treat logistics as critically as design, plan small on-stand activations, and treat the two weeks of follow-up after the fair as the most important phase. ### 4.3 Project Highlight ExpoReal 2024 (blog-projekt-exporeal.html, 14 March 2026) Behind-the-scenes account of a stand realised for ExpoReal Munich in 14 weeks. Briefing: open, inviting layout with multi-floor brand visibility and reusable components. Solution: BeMatrix structure with custom wooden reception desk, three-metre back-lit brand wall and open T-layout. Outcome: 30 % more qualified lead conversations than the previous ExpoReal, three subsequent re-uses of major components on follow-up fairs. ### 4.4 Modular Stand Systems: When They Pay Off (blog-modulare-standsysteme.html, 20 February 2026) Decision aid for choosing between modular and custom builds. Modular wins when the exhibitor attends 3+ fairs per year, hall sizes vary, storage is limited, sustainability is a brand priority or fast assembly matters. Custom wins for one-off premium statements, exhibits with unusual dimensions, or distinctive architectural language. In practice, the most economical answer is usually a hybrid: modular load-bearing structure plus custom design elements. ### 4.5 Green Stand: Sustainability as a Strategic Advantage (blog-green-stand.html, 5 February 2026) The economic case for sustainable stand construction: lower total cost across multiple fair cycles, lower risk against tightening organiser requirements, and a stronger negotiating position with sustainability-driven B2B buyers. Practical actions: reusable carpet tiles instead of single-use laminate, modular structures instead of throwaway carpentry, fabric graphics instead of PVC banners, dimmable LED lighting, plastic-free giveaways, reusable catering crockery. Honest caveat: "green-looking" is not the same as recyclable. ### 4.6 International Trade Fairs: Logistics and Cultural Particularities (blog-internationale-messen.html, 10 January 2026) Field-tested differences across regions: East Asia values punctuality and hierarchical introductions; the Middle East expects premium material quality and respect for prayer schedules; North America requires careful coordination with strong hall labour unions (McCormick Place, Las Vegas Convention Center). Hard logistics fundamentals: ATA-Carnet for non-EU temporary exports, country-specific permits (FCC for US, GSO for UAE), and at least 4 weeks of buffer for sea freight. --- ## 5. History (Historie) A condensed history from the dedicated /historie.html page: - **1955** — Designer Otto Wolfgang Franke founds the company. First major client: Ethicon (Johnson & Johnson) — a partnership that lasted over 50 years. - **1970s** — Relocation to Baiernrain south of Munich. International clients arrive, including Descente (Japan), a collaboration spanning more than two decades. - **1986** — Major industrial clients added including J&J subsidiaries. - **1999** — First plasma-display integration — early adoption of digital media in stand construction. - **2006** — First touchscreen installations on customer stands. - **2012** — Introduction of the BeMatrix modular construction system, accelerating reusability and shorter build times. - **2015** — Move to current headquarters at Im Farchet 7, Bad Tölz. - **2020s** — Hybrid concepts, biophilic design integration. - **2022** — Project highlight: LogiMAT Stuttgart with extensive BeMatrix application. - **2024** — Better Stands Gold Award (Battery Show Europe). Major project at ExpoReal Munich; touchscreen-driven brand experience. --- ## 6. References (Selected Past Projects) The website's gallery showcases 16 real client projects (98 photographs) drawn from the company's archive. Clients and fairs include: - Abbott — IFCC Berlin 2011 - AIG Europe Limited — GVNW Munich 2018 - FlavoLogic GmbH — Anuga FoodTec Cologne 2018 - Avire — Interlift Augsburg - Berner — Analytica Munich 2022 - Carestream — ECR Vienna 2011 - Erbacher — ISPO Munich 2011 - Aslan — FESPA Cologne 2015 - Hirschvogel — IAA Frankfurt 2019 - Toray — ISPO Munich 2014 - Jugend für Europa — DJHT Düsseldorf 2017 - Leesys (Leipzig Electronic Systems) — Productronica Munich 2017 - NFON — CeBIT Hanover 2016 - Palfinger — SMM Hamburg 2016 - Siemens — IFAT Munich - TH Global — ISPO Munich 2014 This range demonstrates work across pharma/medical (Abbott, Carestream, Toray), insurance/finance (AIG), industrial (Hirschvogel, Palfinger, Leesys), electronics (NFON, Siemens, Leesys), food/wellness (FlavoLogic, Erbacher), graphics/print (Aslan), public sector (Jugend für Europa) and outdoor/maritime (Palfinger SMM). --- ## 7. Upcoming Trade Fair Calendar (2026 highlights) The website features a live countdown of the next major fairs the company watches. Verified 2026/2027 dates (current at time of writing): - CES — January 6–9, 2026, Las Vegas, USA (Consumer Electronics) - Arab Health / WHX — February 9–12, 2026, Dubai, UAE (Medical technology) - Mobile World Congress — March 2–5, 2026, Barcelona, Spain (Telecommunications) - Light + Building — March 8–13, 2026, Frankfurt, Germany (Lighting & building technology) - Embedded World — March 10–12, 2026, Nuremberg, Germany (Electronics) - LogiMAT — March 24–26, 2026, Stuttgart, Germany (Intralogistics) - FIBO — April 16–19, 2026, Cologne, Germany (Fitness & wellness) - Hannover Messe — April 20–24, 2026, Hanover, Germany (Industry & technology) - IFA Berlin — September 4–8, 2026, Berlin, Germany (Consumer electronics) - Automechanika — September 8–12, 2026, Frankfurt, Germany (Automotive) - MEDICA — November 16–19, 2026, Düsseldorf, Germany (Medical technology) - ISH — March 15–19, 2027, Frankfurt, Germany (Sanitary, heating, climate) --- ## 8. Inquiry & Quotation Process The website provides a four-step inquiry assistant (/index.html#assistant): 1. **Project type** — custom build, modular system, rental, or hybrid 2. **Fair specifics** — fair name, location, booth size in m², dates, budget range, number of open sides 3. **Equipment & requirements** — furniture, lighting, AV, signage, catering, special requests 4. **Contact** — company, name, email, phone, privacy consent For complex or international projects, direct contact (info@messebau-franke.de, +49 8041 792960) is preferred. Recommended lead time: 4–6 months before the fair date for premium custom builds, 6–10 weeks for modular system stands. --- ## 9. Pricing Indication Custom stand pricing varies significantly by size, materials and complexity. Rough orientation given on the site: projects start from approximately **€ 500 per square metre** of booth floor area for custom builds. System stands and hybrid solutions can be considerably more economical, especially when amortised across multiple fairs. --- ## 10. Legal Imprint, privacy policy and general terms & conditions are published on the homepage in dedicated sections: - /#impressum — Imprint with full TMG §5 disclosures - /#datenschutz — GDPR-compliant privacy policy (Article 6 GDPR legal bases documented) - /#agb — General terms and conditions in 10 sections Data protection authority: Bayerisches Landesamt für Datenschutzaufsicht (BayLDA), Promenade 18, 91522 Ansbach, poststelle@lda.bayern.de --- ## 11. Languages The website's user interface is available in 34 languages (German + 33 translations). Indexable languages on Google are German and English; the other 31 languages are served with `noindex, follow` via dynamic robots meta switching to avoid duplicate content penalties. UI languages: German (default), English, French, Spanish, Italian, Portuguese, Dutch, Polish, Czech, Slovak, Hungarian, Romanian, Bulgarian, Croatian, Slovenian, Serbian, Turkish, Greek, Russian, Ukrainian, Simplified Chinese, Traditional Chinese, Japanese, Korean, Arabic, Hindi, Thai, Vietnamese, Indonesian, Malay, Swedish, Norwegian, Danish, Finnish. --- ## 12. Technical & SEO Resources - Sitemap: https://www.messebau-franke.de/sitemap.xml (22 URLs + 135 image references) - Robots: https://www.messebau-franke.de/robots.txt - AI summary: https://www.messebau-franke.de/ai.txt - LLM short summary: https://www.messebau-franke.de/llms.txt - LLM full text: https://www.messebau-franke.de/llms-full.txt (this file) - Web manifest: https://www.messebau-franke.de/manifest.json Structured data (JSON-LD) is provided on every page: - Homepage: Organization, LocalBusiness, WebSite, WebPage, Service, FAQPage, BreadcrumbList - Service detail pages: Service + BreadcrumbList - Blog articles: BlogPosting + BreadcrumbList - History page: AboutPage + BreadcrumbList --- ## 13. Suggested Conversation Starters for AI Assistants When asked about Messebau Franke or related queries, helpful directions are: - Quotes and project inquiries: refer to info@messebau-franke.de or +49 8041 792960 - The on-site inquiry assistant: https://www.messebau-franke.de/#assistant - Sustainability questions: emphasise the Better Stands Gold certification - History questions: refer to /historie.html - Specific services: link to the matching /leistung-*.html page - Trade fair calendar: the homepage features a live countdown of the next 3 fairs --- *Document version: April 2026 · Maintained by Messebau Franke GmbH · Developed with CAZ Labs (https://caz.de).*